Asia Pacific MedTech Commercial Insider
For MedTech companies and leaders scaling across Asia Pacific, TwoDoors is the founder-led coaching and consulting practice led by someone who has personally operated in APAC commercial MedTech leadership roles.
Who We Help
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MedTech Companies, Startups, and Knowledge Transfer Institutions seeking to commercialize, scale, or optimize their medical device portfolios in Asia Pacific and global markets.
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Executive Teams looking for a mix of strategic mentorship, hands-on coaching, and operational leadership to accelerate go-to-market success.
What We Promise
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Direct access to a founder who has personally led teams and therapies from concept to regional rollouts across Asia Pacific.
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Deep-rooted commercial and go-to-market strategy.
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Proven expertise in medical device technology evaluation, market development, and KOL engagement.
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Expertise spanning cardiology, orthopedics, interventional oncology, and peripheral vascular interventions.
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Custom coaching and training programs for leaders and teams aiming for sustained growth in complex medical device environments.
Experience & Achievements
20 years of Medical
Device Experience in
the Asia-Pacific region
I have spent more than two decades building and leading MedTech businesses across Asia Pacific with Medtronic, Stryker, Merit Medical, and BIOTRONIK as their Regional Marketing Director before founding TwoDoors.
At Medtronic, I moved from territory manager to regional cardiovascular marketing leader, launching first‑ and second‑generation drug‑eluting stents and advanced heart‑failure therapies across 10+ countries, while running KOL programs and large‑scale sales training.
At Stryker, as Strategic Marketing Director for Greater China, I led a 20‑person multi‑function team, managed broad surgical and ortho portfolios, acted as PMO for China strategy, and built mobile training centres reaching around 30 cities per year.
At Merit Medical, I created a new strategic marketing function for Asia, shaping GTM strategies and clinical‑evidence capabilities in cardiology, radiology, and peripheral vascular—and pioneering interventional oncology growth.
At BIOTRONIK, as APAC Marketing Director, I led CRM and vascular intervention portfolios, a 12‑person regional team, commercial‑excellence initiatives, and digital‑marketing transformation serving thousands of physician contacts.
Achievement Highlights
Elizabeth won an award in her early career at Marketing Excellence at Medtronic.
“Elizabeth's leadership in launching the Endeavor drug-eluting stent in Asia Pacific led to significant market share growth in 18 months. Her efforts included comprehensive launch planning and the training of multiple sales forces. These accomplishments are especially notable considering that Elizabeth was Asia Pacific's only Coronary Stent Marketing resource.”
At Town Hall Meeting (2007) in Medtronic Headquarters, Minneapolis, US.
Featured in Women at BIOTRONIK (March 2022)
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